Integrating a Messenger Bot into your business' digital marketing strategies brings a number of benefits and advantages for companies.
Chat bots or messenger bots can be helpful when it comes to guiding or answering questions to prospects and customers, for example, when it comes to answering basic customer service questions such as providing information about your opening hours or service, what is the location of your business and what are the products or services you offer as well as providing your phone numbers and email address.
They also have the option to book and confirm appointments, request quotes and gather important information for your business.
They can increase sales by suggesting a t-shirt to match those jeans in your cart, or a bottle of wine to go with the cuts of meat you're about to order.
They can remember your size, time zone or allergies.
In addition to tracking your shipment, a Facebook bot can ask you how the pants you ordered fit once they arrive at your home.
They might even play a joke on you while you're waiting for your table or being served in a doctor's office!